Han Market has become a favourite stop for foreign travellers in Da Nang, blending traditional stalls with modern conveniences. It sits between Bach Dang and Tran Phu Streets, just about 2 kilometres from Da Nang International Airport and close to attractions such as Dragon Bridge and Da Nang Cathedral.

The market hosts around 800 stalls under the supervision of the Da Nang People's Committee. Every stall owner is expected to help preserve the city's image and reputation. Security is tightly managed through coordination among local authorities, and the market has a policy that returns lost items to visitors—even if they are abroad.

Vendors receive training in foreign languages such as Korean and English to better serve international shoppers. A South Korean tourist praised the market for its affordability and safety, noting that he received a refund for an ao dai 15 days after purchase.

The market also offers express ao dai tailoring services completed in just 30 minutes.