Dubai has launched the Dubai Access Club, an invitation-only tourism membership and loyalty program designed for repeat international visitors. The initiative is part of the city's broader economic agenda, D33, and aims to encourage tourists to see Dubai as a destination they can return to regularly for shopping, entertainment, business events, and leisure experiences.

Members of the Dubai Access Club receive a 5-year multiple-entry tourist visa that allows stays of up to 90 days per visit within one year. In addition to the visa, members gain access to exclusive perks such as up to AED 2,000 in credits for shopping, entertainment, and hotel expenses, plus a Majid Al Futtaim gift card.

Additional benefits include access to the GDRFA Dubai ALSAADA Tourist Card, hotel room upgrades, airport lounge access, and event pre-booking windows.

The program is being delivered in partnership with key organizations such as Emirates, Accor, and Visa. The membership application fee is reported to be AED 4,032.50 (plus an additional AED 650 if applying from within the UAE).

The initiative also includes the integration of tourist visa applications into the official Visit Dubai website, allowing visitors to apply for single and multi-entry visas through a unified digital platform.

The General Directorate of Residency and Foreigners Affairs (GDRFA Dubai) and the Dubai Department of Economy and Tourism (DET) manage and assess all visa applications. Phased implementation of the program began in November 2026, with the official Visit Dubai visa information page describing the service as forthcoming as of November 13.