Frankfurt Airport has launched its first Diwali-themed retail campaign, scheduled to roll out in autumn 2026.

The initiative targets passengers heading to India from Terminal 1. It will feature displays in the security area, coupons for shoppers, and personal shoppers offering tailored assistance. To better serve Indian travellers, staff will receive intercultural training.

Diwali is a peak period for the airport – more than 1.2 million people flew between Frankfurt and India in 2025, and many Indian residents shop for gifts at the terminal. The campaign also reaches passengers digitally through Air India and Lufthansa partnerships.