ITA Airways is preparing to launch its first long-haul flight from Milan Malpensa Airport, marking a significant step in the carrier's international expansion. This development comes as a direct response to Emirates' plans to increase its presence in northern Italy through new routes to the Americas.

The Italian flag carrier seeks to strengthen its position in the region by offering alternative long-haul options.

The timing of ITA Airways' announcement suggests a strategic effort to challenge Emirates' growing influence in the Italian market.