Experts are calling for the preservation of Kashmir's natural beauty over unchecked construction, arguing that the region's tourism industry depends on its pristine landscapes. Tourism in Kashmir supports thousands of families, but uncontrolled infrastructure development is seen as a threat to the environment and long-term appeal of the region.

Key tourist destinations such as Gulmarg, Pahalgam, Sonamarg, Doodhpathri and Yousmarg are highlighted as areas where natural landscapes are most at risk from excessive commercial expansion. Reports suggest that the current model of tourism is not sustainable if it continues to prioritize construction over environmental considerations.

The call for a carefully planned tourism model emphasizes the need for scientifically assessed carrying capacities at each destination. Construction permissions are urged to be based on thorough environmental assessments, with particular attention to protecting sensitive meadows and water bodies from further commercial encroachment.