The Philippines launched the Discover More to Love campaign in June 2026, offering discounts of up to 70% on travel to destinations such as Batangas, Cebu, and Palawan.

Thailand promotes wellness retreats and lesser-known destinations like Chiang Rai and Ubon Ratchathani to drive year-round tourism.

Malaysia has introduced flight rebates of up to RM200 through Batik Air to encourage domestic travel.

Indonesia's tourism ministry targets 1.18 billion domestic tourist trips in 2026 under its Liburan Cara Baru #DiIndonesiaAja campaign.

Across Asia, countries are working to strengthen domestic tourism by improving transport and promoting regional travel. Other nations involved include India, China, Japan, South Korea, Vietnam, and Taiwan.