Jatayu Earth Center in Kerala is experiencing a surge in online inquiries following the release of the film 'Ramayana: Part 1'. The centre's world-largest bird sculpture spans 200 feet across a rocky hill. The booking platform reported a 70% increase in search queries for upcoming dates, indicating growing interest from both domestic and international tourists.

The site offers a cable car ride that ascends the hill in just a few minutes, offering a bird's-eye view of the landscape. Visitors can also explore a multi-level museum that explains the moral lessons of the Ramayana alongside the ecological symbolism of birds in Indian culture.

An audio-visual museum, a 6D theatre and an adventure park featuring ziplining, rock climbing and paintball also attract visitors.

Daily visits normally reach about 2,500, rising to up to 5,000 during peak seasons. Nearly 90% of visitors traditionally come from North India, with local footfall remaining modest. Local authorities are preparing for the higher footfall by upgrading infrastructure and crowd-management systems.

The Jatayu Earth Center lies approximately 38 km from Kollam city and 50 km from Thiruvananthapuram at an elevation of 1,000 feet above sea level, making it accessible to visitors across South India. Ticket prices range: ₹250–₹400 for entry; ₹550–₹650 per person for the cable car. The centre is open daily from 10 am to 5 pm.