Rotana, a leading hotel management company in the Middle East, Africa, Eastern Europe and Türkiye, is targeting up to 25 hotel properties in Egypt by 2030. This would represent an opportunity that could see its portfolio reach as many as 25 properties in the country.

The expansion plans include opportunities across key destinations such as Cairo, Luxor, Alexandria, the North Coast and Red Sea. Rotana sees growing demand in both corporate and leisure travel, alongside investment in tourism infrastructure, as drivers for this growth.

The hotel group is highlighting its ambitions at the Future Hospitality Summit Egypt 2026, where it is exploring expansion opportunities in line with the country's rising international tourism.