TAAK urges J&K and central governments to boost winter tourism promotion across India

The association highlights declining Diwali arrivals and weak bookings for Christmas and New Year, calling for destination-specific marketing.

By SafarSamachar Desk12 Nov 2026, 10:26 pm IST

Illustration

Illustration: SafarSamachar Pix Desk, created with AI assistance. Not a photograph of the event.

Key facts at a glance

1TAAK urges the J&K and central governments to intensify winter tourism promotion
2Tourist arrivals during Diwali have declined significantly in recent years
3Bookings for Christmas, New Year and overall winter season are not picking up as expected
4TAAK says participation in travel marts alone is not enough for promoting Kashmir tourism
5TAAK calls for destination-specific marketing activities in major cities

TAAK has urged the central and J&K governments to boost winter tourism promotion across India, citing a sharp drop in tourist arrivals during Diwali and weak bookings for Christmas and New Year holidays.

While the Tourism Department continues to attend major travel marts, TAAK says this alone does not drive Kashmir tourism effectively. Destination-specific marketing in major cities and tighter coordination between government, stakeholders and industry bodies are essential.

The association stresses that timely marketing campaigns and sustained outreach—through roadshows and B2B meetings—are needed to create winter demand.

A healthy influx of tourists directly supports livelihoods in sectors such as handicrafts, horticulture, agriculture and transport.

What this means for Indian travellers

If you are planning a winter trip to Kashmir or other destinations in India, look out for new promotional campaigns by the government and tourism bodies, which may include destination-specific marketing efforts in major cities.

Sources

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