Vietjet celebrated Diwali onboard its flights between Bengaluru and Ho Chi Minh City on November 6, offering passengers a festive experience during their journey. The celebration included traditional Indian sweets, cabin crew in traditional attire, and an opportunity for passengers to write Diwali greeting cards for loved ones.

Diwali-themed activities were also held at Vietjet’s Indian airport stations from November 5 to 9. Dedicated photo spots and festive standees were set up at airports during the celebrations, and gift stations offered greeting cards, stickers, and e-vouchers at check-in counters.

Vietjet connects Bengaluru with Ho Chi Minh City as part of its India–Vietnam network, aiming to make air travel an opportunity for cultural discovery.

Separately, Ho Chi Minh City has launched a new tourism campaign called 'Vibrant Ho Chi Minh City – Vibrant Everywhere, Everyone'. The campaign focuses on five areas: culinary tourism, medical and wellness tourism, cultural tourism, MICE, and river-based, coastal, island, and ecotourism.

A digital platform supports destination discovery through the 'Ho Chi Minh City – 360° Vibrant Journey' initiative, encouraging visitors to explore historical landmarks and cultural attractions through digital check-ins.

Artists, journalists, and content creators are producing promotional videos and travel accounts for the campaign. A culinary video competition is also part of the initiative, and the 'Ho Chi Minh City Vibrant Award 2026' will recognise tourism businesses for their contributions.

The campaign aims to strengthen cooperation between tourism businesses and local communities and encourage visitors to explore more attractions and experiences in Ho Chi Minh City.