Air India hosted UK travel industry leaders in London to promote tourism to India. The event took place on the sidelines of World Travel Market London and included participation from India's Tourism and Culture Minister Gajendra Singh Shekhawat, as well as representatives from several UK-based travel companies including Southall Travel, Brightsun Travel, and TUI.

London Gatwick Airport representatives also attended the gathering. Goa Tourism Minister Rohan Ashok Khaunte and Sudha Murty were present at the event.

Air India signed a memorandum of understanding with India's Ministry of Tourism to promote tourism internationally. The partnership aims to support India's development as an aviation and transit hub, with cooperation on tourism marketing and destination storytelling.

The agreement includes leveraging Air India's international network and the Ministry of Tourism's Incredible India initiative to increase India's visibility among overseas travellers. The event provided an opportunity for UK travel trade to discuss closer commercial partnerships with India.