K (TRAK) has been formed to promote the sustainable development of Kerala's tourism sector. The initiative focuses on improving the professional skills of workers in the industry and ensuring their welfare.
Beyond training, K (TRAK) will play a role in responding to crises such as pandemics and natural disasters that can negatively impact tourism. It will provide support and intervention strategies to help the industry recover and continue operating effectively.
The collective's formation comes amid broader efforts to keep Kerala's tourism resilient and sustainable, with a strong emphasis on the well-being of those who work in it.
