Kerala's tourism board is promoting Ayurvedic wellness stays as a key offering for 2027 and beyond. The treatments, which draw on thousands of years of knowledge, go well beyond massages.

Home stays operated by local communities are also being emphasized. These provide steady employment and the tourism board plans to launch a directory to help tourists book them more easily.

Kerala is looking to promote Onam, a traditional harvest festival, to foreign tourists for the first time. The festival begins during the month of Chingam, which typically falls between August and September.

In 2027, it will begin on 12 September and last for 10 days. Highlights include the Athachamayam parade with elephants and floats, traditional dances in which performers paint themselves like tigers, and snake boat races on the Pampa River.

Visitors are encouraged to explore beyond the backwaters and experience these cultural and wellness offerings.